The board of directors and management of the best packaging factory in the branch were convinced of their approach, but were nevertheless compelled by the market to offer ‘evidence’.
Antonie Reichling supported the board of directors and management team in determining the criteria on which to base the choice for self-evaluation according to the EFQM Business Excellence model. He then guided the implementation.
The management team learned to reflect and adopted a receptive attitude for alternative, externally introduced methods of working, therefore enabling them to increase their lead over the competition.