Newly established business units with a responsibility to produce results had to start operating like a commercial undertaking, even though they had a largely civil past.
In plenary sessions, Antonie Reichling helped the business units to define their entrepreneurial culture into concrete and measurable conduct. Based on these outcomes, the participants made individual agreements concerning making changes to their attitudes and subsequent behaviour.
With the result of the sessions, the managers were able to turn entrepreneurship into a manageable, result-oriented part of the development process -for not only their consultants but also for themselves.
